We are a woman-owned and -led company, devoted to empowering our clients. We believe true beauty comes from within, and that when we feel confident, that is when we truly shine. Our mission is to help you find the perfect jewelry to make you feel and look your best, from the outside in. Whether it's a black tie gala or a casual afternoon stroll on the beach, we always want to make you Dazzle.

As two dear friends who both worked within the fine jewelry industry, we wanted to take our cumulative 20 years of experience and bring something unique to the market. One had a deep-rooted understanding of the mechanics of jewelry, with years of experience creating custom pieces and handling jewelry repairs. The other had an extensive background in fine jewelry and luxury sales and design. Together, we saw a need in the market and opportunity to offer quality, fun and fashionable costume pieces with a fine appeal, and the experience and access to offer unparalleled hand-crafted fine jewelry.

We paid our dues developing our craft in sales, production and design working for some of the largest luxury brands in the world. We say goodbye to mass produced pieces and traditional mark ups and sell directly to you using high-quality materials and ethically-sourced diamond pieces handcrafted in the heart of NYC.

All of our fine pieces are fully customizable. Do you love a piece however you would prefer sapphires over diamonds? We can fully customize any of the fine pieces on our site as we don’t outsource overseas. Depending on the scope of the changes, most can be done in as little as two weeks. 

Interested in something even more unique? We'll be able to create custom jewelry that is singular in its design and unprecedented in existence. Inquire within