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Can You Trust Your Jeweler?

Can You Trust Your Jeweler?


You have been shopping with the same jewelry for many years, perhaps they are a friend of the family or someone in your family recommended them. However can you truly trust them?

In an oversaturated market it’s difficult to know who is in it fro money and who’s interested in created lifelong relationships. Of course the jewelry business is like any other however you truly want to know if the company your dealing with is not going to take advantage of you and your knowledge of the industry.
Of course it’s a business like any other, but you want to know if your jeweler is not taking advantage of you lack of knowledge. 

Here are a few important points to keep in mind.


One sure fire way to know that your jeweler is trustworthy is if they’re recognized by a national body – organizations like the Gemological Institute of America (GIA) will certify specific gemstones, like diamonds, and can credential jewelers, themselves. If your jeweler has been recognized by one of these reputable organizations, or carries stones certified by them, you can rest assured that they’re reputable themselves.

There are so many companies we come across and work with that has such a lack of basic understanding of the industry and the overall mechanics of creating finely crafted jewelry. Within our company every team member is GIA certified as we want to ensure the best level of customer service and education for our clients.  


This is more for the client rather than the jeweler however it is important for your jeweler  to stay up to date on trends and techniques to stay reverent.

Does the jeweler take the time to educate you on your purchase? For example, do they take the time to explain what makes each stone unique or what goes into the setting process? Do they show you the various cuts of different stones? If you like something yellow, does he show you all the yellow stones possible or does he just focus on the yellow diamonds, which happens to be the most expensive? When making a purchase of this size and value, it’s important that you know at least the basics and a good jeweler will help you learn them.

Let’s be honest any jewelry purchase is important big or small. Does your jeweler spend enough time with you? When you go visit their store or email them do they make  sure to take the time  and talk to you, no matter how busy it is there? Do they answer all your questions and truly listen to your concerns? Does he show you the full range of what might be available and help guide you to what you’re looking for? Going to see the jeweler should be like going to see a friend and you should feel welcome, rather than like you’re annoying them. If your jeweler dismisses you, it’s a pretty good measurement that they should be dismissed.

Some of our biggest clients came from very small initial transactions. To us, it’s lol about building life long relationships and the most important factor: TRUST. Anyone can get you to purchase an item once but for us it’s more than that, we celebrate each of our clients lifelong milestones.

The Small Item Test: 

A lot of reputable jewelers will recommend trying this little trick to see if your jeweler is trustworthy: Email them or visit their location and look for something on the ultra low end like something in the low hundreds or even as for their least expensive pieces. If your jeweler doesn’t give you the time of day or tries to upsell you on a more expensive piece, then it’s clear that they only care about making a sale than respecting your budget and listening to you. 

Trust your instincts. You can tell by how you feel if your connecting with your jeweler. Are they getting to know you and your likes? Are they getting an understanding of who you are and what is important to you? 




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